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Bangkok Post : Indoor advertising (Bangkok Post – Thailand’s English news)
A new Thai-Korean joint venture will produce digital signs to tap into the booming market for indoor advertising.
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NBC Sells Out Super Bowl for Record $206 Million in Advertising (Bloomberg)
Jan. 31 (Bloomberg) — NBC-TV , broadcast host of Super Bowl XLIII, sold all its advertising spots at a record $206 million, even as some longtime advertisers passed on participating due to a declining U.S. economy.
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Nancy Snow: Brave New Us Revisited (HuffingtonPost)
Dick Meyer is the editorial director of digital media for National Public Radio. He is also the author of Why We Hate Us (Random House,…
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Hengyuanxiang returns with more horrendous advertising (Shanghaiist)
Shanghai-based wool clothing brand, Hengyuanxiang (???) has scored yet another epic advertising fail that is destined to be a top case study in the “What Not To Do in Advertising 101″ course with this Chinese New Year commercial ( aired between 25-31 Jan this year ) that promises to rape the eyes and ears of its audience. The company, one of the official sponsors of the Beijing …
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NBC sells out Super Bowl ads for record $206M (AP via Yahoo! News)
NBC said on the eve of Sunday’s Super Bowl that it has sold the last two of the 69 advertising spots for the game, pushing total ad revenue for the event to a record $206 million.
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Priceline.com Joins Super Bowl Advertising Lineup (Business Wire via Yahoo! Finance)
NORWALK, Conn.—-Priceline.com , said today that it has succeeded in making a last-minute play to join the lineup of TV advertising sponsors for Sunday’s Super Bowl in Tampa, FL, between the Pittsburgh Steelers and Arizona Cardinals.
Social networks threaten advertising growth (Financial Times)
Two-thirds of advertising agencies are not prepared for the industry changes prompted by social networks and new forms of digital media, a report has found.
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Social networks threaten advertising growth (Financial Times)
Two-thirds of advertising agencies are not prepared for the industry changes prompted by social networks and new forms of digital media, a report has found.
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The week in Microsoft: Microsoft Surface and the Super Bowl (Ars Technica)
Let’s look back at the week that was in Microsoft news: Too Zune to pass judgment: a review of the Zune Marketplace . When Microsoft announced that its flagship digital media player had posted a stunning 54 percent year-over-year drop in holiday revenue, Zune-bashing officially became an Olympic sport. But, unlike us, most of the bashers haven’t spent any real time with Zune …
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UD professor’s Super Bowl advertising preview (The Delaware Business Ledger)
FedEx and General Motors chose not to run ads during the Super Bowl, but those decisions could cost the companies money, says John Antil, a University of Delaware marketing professor. Antil has spent more than 20 years studying and researching Super Bowl advertising.
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