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Lotame Drives Online Ad Performance for Ford and Harmelin Media (The Auto Channel)
NEW YORK–Lotame today released results from a sustained program led by Harmelin Media for the Ford Dealer Association in and around the Philadelphia metropolitan area. The program was designed to maximize increases in click throughs, actions and intent to buy.
Lawsuit challenges tobacco advertising rules (Richmond Times-Dispatch)
The federal government’s new authority to regulate tobacco products is facing its first major legal challenge. Several tobacco companies filed a lawsuit yesterday claiming that a host of new advertising restrictions—including a requirement that tobacco products must have larger, graphic warning labels covering half of the packaging—violates constitutional rights of commercial free speech.
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Cyber Club members attend conference in Big Easy (The Times-Reporter)
Six New Philadelphia High Cyber Club members recently attended the SIGGRAPH conference on graphic design and animation in New Orleans, La.
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Bone found near home of US sex kidnapper (AFP via Yahoo! News)
Police searching near the home of a California man accused of abducting a schoolgirl and keeping her captive for 18 years said they had found a bone at a neighboring property.
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TechCrunch50 Partners Step Up with $1 million In Advertising For Launching Startups (TechCrunch)
In July we said we would be giving away substantial amounts of advertising to promote the new startups and products launching at TechCrunch50 on September 14-15. Today I’m pleased to announce that four of our key partners will be giving an aggregate of $1 million in advertising to TechCrunch50 companies. Facebook, Google (Youtube), Microsoft (Bing) and MySpace are all participating with …
Can Hulu’s High Prices Hold? (BusinessWeek)
This fall, new episodes of The Office, 30 Rock, and other hit shows will keep millions of online eyeballs glued to Hulu. But some advertisers are reluctant to pay the high rates the online video startup is charging to reach those audiences, and have started weighing their options elsewhere.
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Kidnap victim’s daughters’ lives seemed normal, friend says (CNN)
In many respects, Jaycee Dugard and her two daughters lived an unremarkable public life — one that belied the horrifying circumstances that have since made front-page news.
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SEO Expert Gregory Markel, CEO of Infuse Creative, Quoted on Search Engine Bing in Advertising Age Article (PitchEngine)
Search engine marketing and optimization expert Gregory Markel, CEO of digital agency Infuse Creative, gave a quote to leading marketing publication Advertising Age about SEO and SEM strategies for Microsoft’s Bing search engine. Gregory Markel, Founder and President of Infuse Creative, was quoted in an article by Advertising Age http://adage.com/digital/articlearticleid=138699 on how search…
Advertising agency forges a prominent edge (The Grass Valley Union)
What started with a love for the Sierra Foothills, has sprouted a premiere advertising agency in Grass Valley.
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Advertising agency forges a prominent edge (The Grass Valley Union)
hat started with a love for the Sierra Foothills, has sprouted a premiere advertising agency in Grass Valley. Stephanie and Val Camp, along with Liz Thiem, started Elevation 49, an adver tising, marketing and design agency that has been – and…
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