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Internet Marketing 101: Why light leads are better than simple clicks (BizReport)
In the online marketing world it is all about the lead, but because so many marketers are concentrating on clicks, leads sometimes fall by the wayside. Why is this? Because clicks are relatively easy to measure, leads and engagement levels are harder to determine, but can be much more lucrative to the savvy marketer.
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Crime Map Links (The Shorthorn)
Studying at the library, past sunset, used to be a delight for architecture sophomore Jessica Williams. Recent criminal activity in and along the campus edges has put her and other students on higher alert.
Broadridge rolling in dough – public and private (Newsday)
Broadridge Financial Solutions Inc., one of Long Island’s largest companies with revenues of about $2.1 billion, earlier this month announced a $60-million deal for selling part of its business to a Dallas firm.
read more from " Broadridge rolling in dough – public and private (Newsday) "
Crime Map Links (The Shorthorn)
Studying at the library, past sunset, used to be a delight for architecture sophomore Jessica Williams. Recent criminal activity in and along the campus edges has put her and other students on higher alert.
Broadridge rolling in dough – public and private (Newsday)
Broadridge Financial Solutions Inc., one of Long Island’s largest companies with revenues of about $2.1 billion, earlier this month announced a $60-million deal for selling part of its business to a Dallas firm.
read more from " Broadridge rolling in dough – public and private (Newsday) "
GE, Vivendi near NBC Universal deal – reports (CNN Money)
General Electric is close to clearing a major hurdle in its path to sell control of entertainment giant NBC Universal to Comcast, according to published reports Monday.
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Internet Marketing 101: How to improve digital campaigns (BizReport)
When it comes to advertising, most marketers are thinking about converting shoppers, not adding value – or entertainment – to the online consumer’s experience. Evolution Bureau takes a different approach to online advertising by allowing marketers to create digital campaigns that engage, entertainment and entice consumers to share their experience.
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Tax campaigns fight over advertising (The Oregonian)
The campaigns on each side of the two tax measures on the Jan. 26 ballot in Oregon have now started their advertising campaigns. Each contests the fairness and accuracy of their opponents first ads.
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N.C. Lottery spent $11 million on advertising (Lottery Post)
You’ve seen them and heard them. The cheesy game show character. The singing chorus. The ubiquitous billboards touting a big, life-changing jackpot. No one is immune from the state lottery’s advertising efforts.
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Moss Networks Brings Speed Networking to Affiliate Convention LA (Marketwire)
LOS ANGELES, CA–(Marketwire – November 30, 2009) – Moss Networks ( www.mossnetworks.com ), the PR, marketing, and event production powerhouse, is excited to be hosting and producing the highly anticipated Speed Networking sessions at the upcoming Affiliate Convention show taking place Dec 3-4 at the Hyatt Regency Century Plaza in Los Angeles. This new event is being …
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