Archives
Breaching the Walls (BusinessWeek)
Dealing with cyberattacks costs companies and governments billions of dollars a year and threatens national and economic security. Here are some recent incidents
School advertising: Not the place to promote private institutes (The New Straits Times)
OF late, attractive banners advertising private colleges and universities have been seen on the front walls of some schools.
Similar advertising strategies used by indoor tanning and tobacco industries (Science Daily)
While the proven negative health consequences of smoking and tanning are undeniable, tobacco and indoor tanning advertisers would like consumers to think otherwise. In fact, a new study comparing the tactics used in advertising tobacco and indoor tanning products found several similarities in how these two industries market unhealthy products.
Hedging Their Bets (BusinessWeek)
These two examples of well-known companies show how share prices often drop after top managers hedge. But the details surrounding each hedge can be complicated and hard to interpret
Tremor Media’s new tool targets in real time (BizReport)
Add one more capability to Tremor Media’s suite of tools: real-time audience targeting. The online video monetization platform has launched an enhanced targeting tool which uses real-time information to deliver relevant ads from the first impression.
read more from " Tremor Media’s new tool targets in real time (BizReport) "
Nightclub rapped for advertising ‘test tube’ shots (Irish Examiner)
A NIGHTCLUB in Dublin has been rapped by drinks watchdog MEAS for selling alcohol in test tubes and using images of young people under 25 years of age in beach-theme promotions.
read more from " Nightclub rapped for advertising ‘test tube’ shots (Irish Examiner) "
Shanda Interactive 4th-Quarter Profit Rises to 369.3 Mln Yuan (BusinessWeek)
Shanda Interactive Entertainment Ltd., China’s second-biggest online games provider, reported fourth-quarter profit rose 13 percent.
read more from " Shanda Interactive 4th-Quarter Profit Rises to 369.3 Mln Yuan (BusinessWeek) "
ITV’s results likely to reveal state of advertising markets (The Scotsman: Business)
ITV will give an indication about whether advertising markets are recovering when it releases its annual results this week, however there is likely to be little indication abo
Linda Sawyer: Transforming Advertising for 2010? (The Huffington Post)
Do we have enough outside thinking? Are we covering off on all the critical issues that the advertising industry faces? Will the tone be one of posturing or blunt reality be it good or bad?
read more from " Linda Sawyer: Transforming Advertising for 2010? (The Huffington Post) "
School advertising: Not the place to promote private institutes (The New Straits Times)
OF late, attractive banners advertising private colleges and universities have been seen on the front walls of some schools.
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