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Vertical Ad Networks Poised to Take Off (EContent Magazine)

Technological Marketing
Posted in July 9th, 2009
Published in Ad Networks
The vertical ad-network model, in which marketers reach readers interested in niche markets, offers a target-rich environment for those with a solid strategy for navigating the world of contextual advertising. When run properly, it provides a setting in which advertisers, content creators, and visitors all stand to gain from their participation.
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