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In-Hohm Advertising: Microsoft’s Banking on Ad Revenue From its PowerMeter Competitor (Fast Company Magazine)

Posted in July 3rd, 2009
Published in Advertising
Hohm may be Microsoft's answer to Google PowerMeter, but unlike PowerMeter, the Microsoft energy management application is a money-making venture. PowerMeter is under the philanthropic Google.org umbrella, while Hohm is part of Microsoft's quest to make advertising revenue an ever-growing part of its business. But will consumers find Hohm compelling enough to use? Even though Hohm, scheduled to ...

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