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McAfee Names Tribal DDB Worldwide Global Advertising Partner (PR Newswire via Yahoo! Finance)
Posted in September 17th, 2008
Published in Advertising
Tribal DDB Worldwide announced today that it has been selected, along with partners DDB Worldwide and OMD, by McAfee, Inc., to lead its global advertising account. Charged with the integrated marketing communications strategy for the McAfee® brand, Tribal DDB and partners will build a global brand campaign that will encompass strategic planning, creative development, and media buying and ...
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9-18-2008 at 13:27:09 from 63.224.137.155
Traditional agencies need to understand that this is just the tip of the iceberg. Digital agencies understand ROI and audience segmentation better than most traditional players, and clients want that type of thinking.
Currently, it’s easier for digital agencies to encroach into traditional turf, as Tribal DDB has done, than it is for old line agencies to get great at digital.
I have a comprehensive blog post about this trend and what it means:
“Agencies Wake Up! Digital Shops = Trojan Horse”
Jason Baer
Convince & Convert – Internet Consultants to Agencies
http://www.convinceandconvert.com
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