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Mobile Advertising on Social Networking Sites Must Drive Two-way Interaction (Cellular-News.com)

Technological Marketing
Posted in March 26th, 2009
Published in Advertising
The publication of the new white paper by Peggy Anne Salz, highlights that in the personal world of mobile social networks, advertising that encourages two-way interaction between advertisers and consumers will be more successful than conventional "push" style banner ads.
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