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Vodafone’s CEO Sees “Monetization Potential” In Mobile Advertising (paidContent.org via Yahoo! Finance)

Technological Marketing
Posted in June 16th, 2009
Published in Advertising
Of all the carriers, Vodafone seems to be positioning itself to make the most of mobile advertising, which is reflected in a lengthy feature in Investors Daily, in which Vodafone CEO Vittorio Colao discusses the carrier's plans for mobile advertising.
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