Technological Marketing

At the Intersection of Technology and Marketing

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AudienceScience Named in Top Ten Ad Networks Ranked by comScore (Marketwire)

Posted in March 11th, 2010
Published in Ad Networks
Foundation of Technology, Experience and Data Continue to Drive Upward Trend for Rapidly Growing Audience Targeting Solutions Company

AudienceScience Named in Top Ten Ad Networks Ranked by comScore (Marketwire via Yahoo! Finance)

Posted in March 11th, 2010
Published in Ad Networks
NEW YORK, NY--(Marketwire - 03/11/10) - AudienceScience, a targeting technology company driving digital media success, today announced that it has been ranked as one of the top ten ad networks in February 2010, according to comScore Media Metrix. This ranking is the latest in a series of positive growth milestones for the company, driven by its depth of experience in the audience targeting space ...

Two Years and Over 30 Publishing Partners: Seven B2B Publishers join BBN: High Plains Journal, Jobson Optical Group … (PR Newswire via Yahoo! Finance)

Posted in March 11th, 2010
Published in Ad Networks
WASHINGTON , March 11 /PRNewswire/ -- Almost two years after BBN launched in April 2008 with Charter Partners Cygnus Business Media, Nielsen Business Media, Reed Business Media, and The McGraw-Hill Companies, BBN continues to attract a growing list of media companies in the B2B space. With the addition of the new publishers BBN reaches over 600 participating websites in various market segments. ...

Vivek Shah Joins AdSafe Advisory Board (PR Newswire via Yahoo! Finance)

Posted in March 11th, 2010
Published in Ad Networks
Today, AdSafe Media, the rating standard of online media, announced the addition of Vivek Shah to its advisory board. Mr. Shah is an icon of the digital media industry, having most recently served as Group President, Digital for Time Inc.'s news, business and sports properties.

US Regulators May Be Gearing Up For Google-AdMob Challenge (Search Engine Land)

Posted in March 11th, 2010
Published in Ad Networks
Beyond the iPhone one could convincingly argue that the best thing to happen to mobile advertising in the past year was Google’s announced acquisition of AdMob . It got everyone’s attention — especially the $750 million (stock) price tag.

Sometrics to Power Advertiser-Based Offers on IGG’s MMO Gaming Portals (Business Wire via Yahoo! Finance)

Posted in March 11th, 2010
Published in Ad Networks
LOS ANGELES----Sometrics and IGG, Inc. today announced that they have partnered to provide advertiser-based offers to the 15 million registered players of IGG’s 15 popular MMO online games.

Feds likely to oppose Google mobile ad deal, says report (The Register)

Posted in March 11th, 2010
Published in Ad Networks
Sworn declarations on AdMob The US Federal Trade Commission is likely to oppose Google's acquisition of mobile ad outfit AdMob after requesting sworn declarations from Google competitors and advertisers, according to a report citing people with knowledge of the matter.… Offloading malware protection to the cloud

WhitePages.com halts ad networks over malware (CNET)

Posted in March 10th, 2010
Published in Ad Networks
Site investigates malware delivered via ads on its site in a fake antivirus attack similar to that on the Drudge Report site.

TRAFFIQ Announces Strategic Partnership with TAAN (PRWeb)

Posted in March 10th, 2010
Published in Ad Networks
End-to-end platform offers members advanced digital capabilities. (PRWeb Mar 10, 2010) Read the full story at http://www.prweb.com/releases/2010/03/prweb3704404.htm

TRAFFIQ Announces Strategic Partnership with TAAN (PRWeb)

Posted in March 10th, 2010
Published in Ad Networks
End-to-end platform offers members advanced digital capabilities. (PRWeb Mar 10, 2010) Read the full story at http://www.prweb.com/releases/2010/03/prweb3704404.htm

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