One of the events that was part of Connected Marketing Week was a one-day forum on the "Future of Display: Ad Networks and Exchanges," which was co-programmed by the IAB Networks and Exchanges committee. Click to read the rest of this post...

inneractive reported today that 1 of every 4 Ovi app downloads and 7 of the top 10 Ovi game downloads use its Ad Revenue Acceleration Platform to maximize revenue. Despite working quietly over the past year to enhance its optimization platform, inneractive caught the attention of major global OVI publishers and developers. inneractive now serves as their primary ad mediation layer, resulting in ...

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The Advertising Standards Authority (ASA) in the UK is extending its powers to cover all online marketing and advertising from March 1st 2011.

[PR.com]

After finishing over three years at Yahoo! and almost 3 years previous to that at Right Media , I thought it’d be worthwhile to write about my experience over that very interesting time and set of events.

clickz Analysts and agencies agree demand for display ads will rise, but they disagree about nearly everything else.

clickz Apple is closing its Quattro mobile ad network to focus on the iAd, while Millennial is reportedly in acquisition talks with handset manufacturer RIM.

clickz Boosted by Apple's presence in the space, mobile ad companies are hoping to capitalize on Apple's slow rollout of its first iAd campaigns.

clickz Search campaign platform integrates with Facebook and other channels.